Even though watchmaker Xetum is only four years old they have already made a huge impact on the market. In 2009 the company was founded by the multi talented Jeff Kuo. In a quest to find a timepiece that combined both contemporary styling and Swiss mechanics Jeff decided to develop his own brand. The result has been a range of exciting and competitively priced watches aimed at the male sector of the market.


As I have mentioned before, my prime objective on Total Watch Reviews is to offer my readers diverse and stimulating content. Over the last few months I have done extensive research to deliver editorials featuring stylish and affordable watches. Some of the highlights have included brands like SevenFriday, Égard, Kennett, Briston, Slow Watch, Watchismo to name just a few. Fundamentally what all these timepieces share is an abundance of original design features. I would also put the Xetum Tyndall PVD Black Dial in this category.


All of Xetum’s watches are designed by Jeff Kuo at the company’s headquarters in San Francisco and then manufactured in the Jura Region of Switzerland. From recent conversations with Jeff, I can see that he is a perfectionist with a clear vision for the brands future. Even though the Tyndall isn’t Xetum’s latest model, it certainly is one of the most popular. With a diameter measuring 40mm it is smaller than the majority of timepieces I feature. These proportions should appeal to a wide variety of buyers including the unisex market. I can also imagine a watch of this size would be lightweight and comfortable to wear on a daily basis. Primarily this is down to the ergonomic lugless case design and use of 316L stainless steel (matt black PVD coated) in production.


Visually the watch has very attractive high quality modern appearance. The layout of the dial has been well considered and perfectly executed. Elements like the contrasting black background with bold white numerals and hour/minute hands are very effective. Other stylish features include 24-hour inner chapter ring, recessed small second counter (located at 6 o’clock) and innovative crown. I love the overall simplicity of the composition, which is pivotal to the success of the design.


To power the Tyndall PVD Black Dial, Xetum are currently sourcing movements from two companies. The calibre ETA 2895 or Sellita SW 260 elabore comprises 25/31 jewels and oscillates at a frequency of 28,800 vibrations per hour. These mechanisms are visible through the sapphire crystal case back. Presumably Xetum have turned to Selita as result of the Swatch Groups recent announcement that from 2019 they will only supply members within the group. Potentially this decision will have huge implications in the future for many independent watchmakers worldwide.


The Tyndall PVD Black Dial has a black leather strap and is water resistant to a depth of 100 metres. Priced at: $1,495.

Images courtesy of Xetum.