For the last few years I have been writing articles for my website and for many renowned global magazines. I have even produced marketing material for prominent brands/retailers and written two books about horology. Most of the watches I focus on are Swiss mechanical and highly exclusive. In fact, many of the pieces are unique 1/1 pieces that are entirely handcrafted. When I talk to friends about my occupation they always enquire why I don’t publish more editorials about fashion/lifestyle brands. It isn’t that I am particularly elitist or a complete watch snob. However, most of the designs don’t really entice me because they are essentially generic. This all changed though when I set eyes on watches from the Diesel’s distinctive Mr. Daddy 2.0 range.

I am a massive fan of Diesel and own several of their trendy clothing garments. The watch brand is just as innovative and all their pieces are designed in-house. However, they are manufactured under license by the highly successful Fossil Group (who also distribute them). This large watch company has an impressive portfolio of fashion labels including Fossil, Skagen, AX Armani, Adidas, Burberry, DKNY and Michael Kors to name just a few. Ultimately this has gained the organization global recognition and even a strong presence in a region like Australia.

Even though I am pretty fanatical about Swiss mechanical engineering and handcrafted artisan products I can also recognize great design. The Mr. Daddy 2.0 DZ7314 is a sensational looking timepiece that is definitely created to make a bold statement. I love the general architecture of the watch and typically the distinctive three-dimensional façade. The dial contains many brushed steel elements that give the piece an über cool industrial appearance. It also has a gigantic 66mm x 57mm 316L stainless steel case that is pretty overwhelming. Certainly, the brands famous slogan “Only the Brave” is really poignant in this instance.

Functionally the Mr. Daddy 2.0 DZ7314 has 4 separate time zones, jumping hours and chronograph features. Just imagine If this watch was Swiss mechanical, it would cost an absolute fortune to manufacture (if in fact it was possible at all). Fortunately for buyers that want the look on a limited budget this timepiece is competitively priced. Sure it is manufactured in China and has a Japanese quartz movement but is extremely good looking. It is also exceptionally comfortable to wear and surprisingly lightweight considering the size.

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