Presently one the watch industries most prestigious events has just come to a successful conclusion. The show I am referring to is SIHH (Salon International de la Haute Horlogerie) which is dominated mostly by brands in the Richemont Group. This year watchmakers Hermès, Carré des Horlogers, Armin Strom, Chronométrie Ferdinand Berthoud, DeWitt, F.P.Journe and Romain Gauthier also attended for the first time. Certainly (as usual) there were many phenomenal timepieces to delight the discerning crowds. However, these novelties are what I would describe as aspirational and beyond the budgets of most people. That is why on Total Design Reviews I like to offer readers more affordable alternatives (as well as luxury) like SNGLRTY by Swiss Reimagined.

Over the last few years I have seen a massive shift in the world of horology mainly due to smart watch revolution and the emergence of crowdfunding campaigns. For a new brand, portals like Kickstarter and Indiegogo are fantastic resources to secure finance for a new concept. Rather than compile a detailed business plan for a bank manager this solution allows the people to vote with their money. Without a doubt this is encouraging innovation and entrepreneurship on large scale and especially for watch brands. That is why I believe Swiss Reimagined will really triumph with their superb (patented) one hand timepiece.

Swiss Reimagined is the brainchild of Stephen Mansfield (trained engineer) and Daniel Blunschi (watch industry veteran). Essentially what they have created is is the world’s first (Swiss-made) chronometer that has the ability to accurately display both hours and minutes with a single moving hand. Amazingly the original concept was devised from sketch Stephen drew on a beer mat. As a designer I can appreciate that inspiration can happen in the most unlikely situations. There are far too many generic timepieces on the market and that is why the SNGLRTY is a refreshing change. Details like the 40.50mm diameter 316L stainless steel case, multi layered dial (which comprises five visible discs) and architectural single hand are very distinctive. However, these creations also have a classic appearance and could easily be worn as a dress watch.

Powering the watch is a modified self-winding Selita movement that seems to a popular choice at the moment. The calibre (SW200-1/ SW300-1 depending on the choice of model) contains 26-jewels and oscillates at a frequency of 28,800 vibrations per hour. This entire mechanical splendour is visibly showcased through the sapphire crystal case back. Functionally the SNGLRTY features hours, minutes, seconds and date indication. The timepiece also has a power reserve of 40-hours and is water resistant to a depth of 100 metres.

Within the range there are three impressive models that are all designed to make a bold statement. For more information about these incredible timepieces visit the company’s website: https://swissreimagined.com/snglrty/

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