Just over two years ago I wrote a feature about an emerging brand called LIV Swiss Watches and their flagship model called the GX1-A. The review was such a resounding success that I was very interested in writing a follow up article. It is very rare that I would normally contemplate producing another editorial about the same timepiece. However, the conception of the GX1 and subsequent GX1-A is definitely noteworthy.
LIV Swiss Watches is based in the vibrant tourist destination of Miami, Florida, United States. The company is the brainchild of enigmatic married couple Chaz and Esti who have a passion for fine timepieces. Whilst (Australian born) Esti has a background in commerce and business Chaz is a watch industry veteran. This dynamic has proved very effective and between them they have developed some extraordinary timepieces like the GX1-A.
In todays world it is very expensive to establish a watch brand and even more difficult, to secure external funding. That is why they devised a brilliant idea (in 2012) to launch a design competition. The winning submission became the GX1, which was later developed into a the Swiss automatic GX1-A. Aesthetically the watch is pretty distinctive and will certainly appeal to a large demographic. Meticulous details like the 42mm 316L stainless steel case, multi-layered dial, black textured bezel and sapphire crystal lens make this a timepiece to be cherished.
At the heart of the watch is a Swiss made Selita SW200 (ETA 2828-2 equivalent) self winding movement. The calibre comprises 26-jewels and oscillates at a frequency of 28,800 vibrations per hour. This mechanism is showcased via a sapphire crystal exhibition case back. Functionally the GX1-A features hours, minutes, seconds and date indication (located at 3 o’clock). The watch also has a power reserve of approximately 40-hours and is water resistant to a depth of 100 metres.
The GX1-A is available in a variety of different colour combination and priced very competitively at $770. For more information about LIV Swiss Watches follow this link