Presently I have been collaborating with some very talented craftsman on a series of design projects. One great example is a bespoke watch concept platform called Paolo Mathai, which is named after my 8-years old son. So far (with an enormous amount of help) I have created 3 unique Swiss mechanical timepieces with another 3 in the pipeline. This creative experience has had a profound effect on the way I write because of the challenges involved. If you are a micro brand trying to break into a competitive industry (dominated by Swatch, LVMH, and Richemont) finances are normally a major consideration. However, despite all these obstacles Égard Watch Company has attracted a huge loyal following.
I first became familiar with the Égard Watch Company and owner Ilan Srulovicz
nearly five years ago (when my website was called Total Watch Reviews). My first introduction to the brand was a timepiece called Hunter Blue, which I subsequently reviewed. As a debut model it is pretty cool and certainly shows a lot of design merit. However, I was much more excited to feature the sophisticated ‘Passages’ which is a collaboration with William Shatner. In my opinion, Ilan really raised the bar with this concept and proved his credentials as an accomplished designer. Without a doubt, the phenomenal ‘Rush Night Automatic’ adopts the same highly effective strategy.
At first glance, the ‘Rush Night Automatic’ has a striking resemblance to the ‘Passages’ and other new creations. However, that is probably because it shares the same innovative curved 43mm 316L stainless steel case as its predecessor. On reflection, this is an ingenious marketing touch because it gives the brand a distinctive identity. The multi-layered dial is bold and so is the way time/date is displayed via rotating discs. This characteristic gives the watch a very expensive appearance normally reserved to Haute Horlogerie. Heart-warmingly the concept was devised in collaboration with legendary mixed martial artist Georges St. Pierre to honor his lifetime of achievements.
Functionally the ‘Rush Night Automatic’ has a plethora of features like hours, minutes, seconds, day, date, month, Moonphase, AM/PM and power reserve indications. The timepiece also has a power reserve of 42-hours and is water resistant to a depth of 50-meters. To power, the watch Ilan has chosen a highly reliable Japanese made Miyota 9100 21-jewel self-winding movement. This mechanism is partially visible via a sapphire crystal window on the meticulously engraved (case back depicting Georges St. Pierre). Certainly, Miyota is a favorite with many brands I have featured recently including SevenFriday, Gorilla, REC Watches, LYT Labs, CJR, Code 41 etc. because of its versatility. It also means consumers get the chance to afford a fantastically designed timepiece for a reasonable price.
The ‘Rush Night Automatic’ retails at a competitive price of $950 and is limited to 5,000 pieces worldwide. For more information about this amazing timepiece and Égard Watch Company follow this link