A few days ago, I had a very interesting conference call with the two owners of a small UK based micro-watch brand. In essence, the conversation was about pricing in the watch and luxury goods industry. This is because certain customers prefer exclusivity rather than value for money. In many instances, the recommended retail price isn’t necessarily based on labour or material costs. However, there are many small watchmakers that are transparent about costings and strive to deliver quality products at affordable prices. A great example is Swiss-based company Fludo.

Many people gravitate towards Swiss watchmakers because of the heritage, quality, reliability etc. and Fludo tick all these boxes. The company was originally established in 1934 by watchmaker Fluvius Boillat who at the time was based in Breuleux, Switzerland. At its height (during the 1950s), the company had 18 employees, including three watchmakers. Impressively the business had a strong global presence and manufactured 10 different mechanical chronograph models in Europe and North America. In 1987 business came to a halt with the sad passing of founder Fluvius Boillat. However, his legacy was revived when Manuel Rodrigues took the helm in 2011.

I originally became aware of Fludo on LinkedIn and was very impressed with their designs. The company manufacture many colourful aluminium Swiss quartz timepieces (COLORS and F50 LINE) that can be personalised to the client’s specifications. These collections are certainly very attractive and competitively priced. However, my personal favourite is the Grand Prix BLUE, which was designed in collaboration with Portuguese motorcycle racer Miguel Oliveira. This particular timepiece has a sporty carbon fibre dial with contrasting blue markers and chronograph counters. Other features include a well-proportioned 44mm 316L stainless steel case, sapphire crystal lens and discreet date window (located at 4 o’clock). Overall the composition is refined and the finishing is superb.

At the heart of the watch is Swiss made self-winding Valjoux 7750 movement. The calibre comprises 25-jewels and oscillates at a frequency of 28,800 vibrations per hour. This high-grade mechanism is also visibly showcased via the sapphire crystal exhibition case back. Functionally the Grand Prix BLUE features hours, minutes, seconds, date indication and a chronograph facility. The watch is also water-resistant to a depth of 100 metres and has a power reserve of around 42-hours. As a final touch, the timepiece is presented on a durable black silicone strap.

To purchase this amazing timepiece on Fludo’s website for only €999 (approximately $1,112) follow this link

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