In my capacity as an industrial designer and author, I have been privileged to meet many fascinating people. Freelance work is exceptionally rewarding but also can be solitary and precarious. That is why it important to surround yourself with likeminded people. Ultimately that is why I have always championed artisan craftsman and small microbrands. A great example is Guillaume Demerliac who is the owner of Demerliac Watches. Recently he sent me a press release unveiling two really cool timepieces called the Pearl Timer and Visir.

For the last few years, Guillaume Demerliac has established a solid reputation in digital marketing. As an avid traveller, he was inspired to launch his own brand called Demerliac Watches. From my own experience, this is a tall order an involve a large financial commitment and nerves of steel. However, after 17-months of research and development, he has finally launched his first two watches called the Pearl Timer and Visir on Kickstarter.

With the Pearl Timer and Visir Guillaume Demerliac has decided to target the entry-level market. This is a wise strategy for a new start business and an easier way to achieve funding on Kickstarter. However, he hasn’t compromised on style and both watches have a refined appearance. They are also reasonably priced and are under the $500 threshold (Kickstarter introduction offer).

Normally when the brands launch Kickstarter campaigns they focus on one model or collection. However, Demerliac has been more ambitious by launching two watches simultaneously. The first is a 42mm chronograph called the Pearl Timer, which has a stylish blue dial with contrasting silver numerals and counters. This piece has a sporty aesthetic that should appeal to masculine buyers. In contrast, the Visir is much smaller and has a diameter of only 34mm. I would imagine these proportions will appeal to the feminine market. Key features include distinctive metallic numerals and a large Open Heart aperture, that showcase the mechanical movement.

To keep the price point at a realistic level Guillaume opted to power both watches with Japanese movements. The Pearl Timer is equipped with a 26-jewel Miyota 9120 Automatic and the Visir is operated by a 21-jewel Miyota 6T20. If you are on a budget and want something stylish these Japanese mechanical timepieces are worth considering.

To purchase these watches on Kickstarter follow this link

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