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Category Archives: News

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Amazingly it is that time of the year again where the Messeplatz plays host to the world watch fair. I was fortunate to attend Baselworld last year (in a press capacity) and would highly recommend the show to anyone. However unless you are sponsored by one of the large watch groups it can be a very expensive affair. Ultimately that is why I had to make the really tough decision not to attend the event this year. So far, from social media feedback it seems a lot quieter than previous years and there are not as many new models on display. A lot of the Avant-Garde watchmakers like MB & F, Cabestan and Urwerk seem to be presenting new interpretations of existing watches. This doesn’t particularly concern me but does illustrate that the watch industry is exerting caution. » Read more

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One of the hardest tasks for a watch writer is collating the relevant technical information and images required. Literally in some cases I have to send brands about four emails before I get a reply. In some instances I never even receive a response. All this makes my job more complicated and frustrating than it needs to be. One of the worst offenders over recent years has been Meccaniche Veloci. Until very recently they were owned by a fashion inspired jeweller called Cielo Venezia 1270. This perhaps explains why they were not that proactive in their marketing strategy. Fortunately this has all changed now because they have a new guardian (Executive Chairman) called Cesare Cerrito. » Read more

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Even though watchmaker Xetum is only four years old they have already made a huge impact on the market. In 2009 the company was founded by the multi talented Jeff Kuo. In a quest to find a timepiece that combined both contemporary styling and Swiss mechanics Jeff decided to develop his own brand. The result has been a range of exciting and competitively priced watches aimed at the male sector of the market. » Read more

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Generally as a rule I like to feature as broad a range of timepieces and watchmakers on Total Watch Reviews as possible. I feel this stays true to the prime objective of my website and gives the reader a more stimulating experience. It also showcases the enormous amount of quality timepieces available on the market. High luxury watch brand Linde Werdelin perfectly illustrates this point. » Read more

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GoS Watches (Gustafsson and Sjögren) is a small independent watchmaker located in the idyllic location of Linköping, Sweden. In 2007 Johan Gustafsson and Patrik Sjögren combined a shared passion for traditional Scandinavian craftsmanship to develop their own unique brand. Even though the company was established only six years ago they have gained enormous respect throughout the industry. » Read more

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Most people will know Watchismo as a cool online retailer selling a range of eclectic timepieces. Dynamic brothers Mitch and Andrew Greenblatt established the business in 1999. Previously both the brothers had worked in completely different industries. Mitch gained his experience in advertising, music and television whilst Andrew was a computer specialist. It was their combined love of watches that helped them make the transition into the wonderful world of horology. » Read more

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Zeitwinkel is slowly establishing itself as a producer of fine quality watches. The unusual name refers to a unit of measurement used to calculate the “true local time”. This terminology relates to the way a sundial displays time and the seasonal variances. Currently the company’s headquarters are located in the picturesque location of St.-Imier (near La Chaux-de-Fonds) in Switzerland. » Read more

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Since Jean-Claude Biver’s appointment in May 2004 Hublot has established itself firmly as one of the most innovative watchmakers in the industry. Recently I have had the pleasure of writing articles featuring many of their sublime creations. I have also been amazed at the vast array of models the company produces a year. » Read more