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Choisi Suisse 1929GT

The other night we played host to good friends of ours in celebration of the book (Limited Edition Watches) I have just produced for Schiffer Publishing. Even though the couple appreciate timepieces, they are not collectors. In fact, they were very impressed with many of the 150 exquisite watches featured in my book. Their business is property development so they regularly visit building sites. Due to the nature of this environment it is not advisable to wear an expensive watch as it would be sure to get damaged. However, they both mentioned they were looking for a stylish and affordable timepiece for special occasions. Certainly I would recommend they look at the offerings from Choisi Suisse.


Choisi Suisse is a watchmaker with a very decent pedigree. The company was originally established in 1929 in Bienne, Switzerland and at this stage family owned/operated. As well as producing their own timepieces they also created mechanical complications for many other companies. In 2013 the brand was revived by two Singapore businessmen who have an insatiable appetite for fine watches. In the last 3 years they have produced many attractive timepieces including the GT from the 1929 collection.


Recently Choisi Suisse released a new modified version of the 1929GT. Interestingly the watch has a more unified appearance than the previous model. Primarily this is because they have centred the blue and orange stripes on the dial. There are also 4 bold highlighted numerals positioned at 3, 6, 9 and 12 o’clock. In my opinion this makes the design more cohesive. However, they have retained many elements of the 1st generation GT like the 44mm stainless steel cushion case and ornate onion style crown. I am pleased they are still powering the watch with a reliable ETA 6497-1 Swiss made mechanical hand winding movement.


The latest version of the 1929GT comes with a new tan leather nato style strap and is priced competitively at $930.


For more information about Choisi Suisse visit the company’s website: http://www.choisiwatch.com

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