Most parents will know that when their kids get to a certain age it’s very hard to engage with them. I have a very energetic 11-year old son who is surgically attached to his iPhone or Playstation. The only common ground is cinema and in particular CGI (Computer generated images) films. Even though nowadays we watch a lot of movies from the Marvel franchise but are also massive appreciators of Pixar Animation Studios. One of our favourites is a short called ‘Lava’ which was originally released in 2014. It’s the story of a lonely Volcano looking for his mate. As you can imagine it’s a visual feast because of the distinctive aesthetic of molten erupting lava. Interesting, this is the theme for Swiss independent brand Azimuth’s latest creation called the ‘Spaceship Predator Lava OverLand’.
Very recently I have started my 9th book, which is a second volume of ‘Luxury Design for Living’. The first edition sold very well and featured many exclusive automobiles, architect-designed homes, exquisite watches and luxurious lifestyle products. All the selections were based entirely on design merit and that’s why I wanted to include some affordable (relatively speaking) options. Even though the format of Volume 2 will be slightly different the concept is virtually the same. For that reason, I feel the ‘Spaceship Predator Lava OverLand’ is an essential inclusion.
Over the last few years, Azimuth has massively matured and are now considered a serious player in the watch industry. Their sophisticated designs have inspired a whole new generation of watch brands. Certainly, for CHF 5,150 (approximately $5,636) I feel consumers are getting a lot of bang for their buck. The ‘Spaceship Predator Lava OverLand’ is a great example of their talents and follows on from the success of the Predator 2.0. In fact, this exciting new limited edition piece (100-pieces) has a very similar DNA. For example, Azimuth has used the same 53mm x 43 case for this model. Although rather than using lightweight titanium the company have opted for CUSn8 German bronze. In my opinion, this is a very clever touch because it goes with the overall aesthetic of the watch.
When Azimuth co-founder Chris Long first told me about the concept of Spaceship Predator Lava OverLand’ I was very intrigued to see the finished result. Certainly, in the metal, this amazing watch surpassed my expectations. Due to the meticulous art of fine enamelling, every dial is different. Azimuth has skillfully replicated the visual appearance of molten lava and the end result is truly mesmerizing. Other features include a ‘Mystery Jumping Hour’ on a 3D minute hand, domed sapphire crystal and a top-mounted crown. Powering the watch is a 17-jewel manual winding Unitas 6497-1, finished in bronze. This mechanism is perfectly showcased via the sapphire crystal exhibition case back.
As a perfect finishing touch the is presented on a high-quality black rubber strap with a complimentary bronze tang buckle.