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Tzoumy Genève

Recently I was fortunate to get commissioned by Schiffer to write my 10th book. This is edition will focus solely on dress watches. However, rather than just concentrate on traditional designs I wanted the book to have a contemporary curation. As it is my concept my publisher is allowing me a certain degree of creative autonomy. However, when I initially pitched the idea to Schiffer the criteria was the timepieces would be suitable to wear with a dinner jacket. I personally love large more industrial pieces and even create bespoke watches. However, when I have attempted to wear these models to formal events they have protruded through my sleeve in an unsightly way. Something that’s probably a lot more suitable is the Tzoumy project from Yvan Monnet.

In 2019, Yvan Monnet unveiled the world’s first-ever pentagonal watch, which was inspired by the shape of a star. Probably his most popular range is a collection appropriately called ‘FIVE’. Subsequently, the brand received a lot of positive editorial coverage, mainly based on the simplicity of the design. Following up on this success Yvan Monnet has just launched a watch on Kickstarter called the Tzoumy. Distinctive features include a beautiful dial with Sunray finishing (available in 5 colours, opalin, blue cobalt, anthracite, Denim blue, melon) polished hands and raised hour markers.

When I recently spoke to Yvan he informed me the name of the brand was inspired by his childhood village, La Tzoumaz in the Valais Alps. The Tzoumy project evolved from a meeting involving Yvan Monnet, several amateurs and collectors. The primary object of this Kickstarter campaign is the desire to offer quality watches at an affordable price to the wider public. Interestingly I was the guest of honour at an Adelaide networking event a few days. Kickstarter was one of the topics I was discussing and how it is now attracting established designers as well as enthusiasts.

For the Tzoumy project, Yvan Monnet has selected to use a small 40mm x 9.5mm brushed steel case. These demure dimensions make it an ideal choice for a gala dinner or formal event. Powering the watch is a Swiss automatic movement with a personalised rotor. This mechanism is visibly showcased via the sapphire crystal exhibition case back. The Calibre Landeron 24 comprises 26-jewels and oscillates at a frequency of 28,800 vibrations per hour. Functionally the Tzoumy features hours, minutes, seconds and a power reserve of 36-hours. As a perfect final touch, the watch is presented on a hand-sewn calf leather strap that is tanned in Italy.

To purchase the Tzoumy on Kickstarter follow this link

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